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As moms of 5 year old girls, we
were always buying craft kits as birthday gifts, holiday gifts, and
just plain “gift” gifts for our children and their friends.
Enticed by great graphics, we’d nonetheless be disappointed by the
products we bought: limited materials, few creative
possibilities and, oftentimes, only one way to complete the art
project – just like the picture on the box!
We figured if we were frustrated by the choices
available, then other moms must be too; and we were right. So,
we decided to make what we, and other moms, wanted to buy:
Timeless art activity kits that are fun, abundantly filled, and
packed with possibility to keep our kids’ attention and imagination.
Suddenly Ava’s kitchen became our research lab and Made By Hands,
Inc. was born. |
Dena & Ava
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So
welcome to Made By Hands™, where little hands create big ideas and
children shape the world. |
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Ava &
Dena |
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Co-Founders |
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Made
By Hands, Inc. |
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Ava Berry, co-president, is an artist, attorney and mother of two
who has developed successful children's programs through the Americorps
national service program. Her seven-year old daughter, Ella, serves as
chief product tester while four-year old Lana manages the company's
research and development facility, currently located in Ava's living
room. |
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Dena Hirschberg,
co-president, is a marketing consultant
specializing in creativity and strategic innovation and participates
in idea-generation sessions for new product development, brand
positioning and naming. Her seven-year old daughter, Marlee, is acting
Vice-President of Sales for several playgrounds in the Chicagoland
area. |
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